Fashion Performance Report 2025
What 665+ real fashion campaigns taught us about making customers tap, open, and buy.
665+ Campaigns Analyzed.
40% CTR Improvement.
5M+ Fashion Customers.
Get your free report👇
Join 100+ fashion founders getting our insights!
Most Fashion Brands Are Doing Email and Push Wrong 🫠
The Reality Check:
While you're spending thousands on Instagram ads that disappear in 24 hours, your email and push sits there earning almost nothing.
Most fashion brands get 0.1-0.2% CTR from their emails and push.
Seriously.
What they should be seeing? Between 2.9 – 3.3% CTR for email, and 3.0-3.8% for push.
We analyzed 600+ real fashion email and push campaigns from a major e-commerce platform to understand what actually makes fashion customers click and buy.
The results surprised us.
What You'll Discover Inside:
5 highest-performing email templates that generated 40% higher CTR than industry average
The "Unknown Brand Strategy" - why leading with product category beats brand name every time
Character limit breakdowns - exact lengths that maximize opens and clicks
Seasonal timing insights - when fashion customers are most likely to engage
Emoji impact analysis - surprising data on what actually works
Discount messaging psychology - why "up to 70% off" outperforms "huge savings"
Multi-market performance data - what works across different regions5 highest-performing email templates that generated 40% higher CTR than industry average
The "Unknown Brand Strategy" - why leading with product category beats brand name every time
Character limit breakdowns - exact lengths that maximize opens and clicks
Seasonal timing insights - when fashion customers are most likely to engage
Emoji impact analysis - surprising data on what actually works
Discount messaging psychology - why "up to 70% off" outperforms "huge savings"
Multi-market performance data - what works across different regions.
Sneak Peek: How to Achieve Industry-Leading Performance
Template Analysis💌
See the exact 5 email templates that generated the highest CTR, including subject lines, timing, and psychological triggers that make fashion customers click.
Unknown Brand Strategy 🚀
Most fashion brands aren't Nike. Learn how to position unknown brands for maximum appeal and conversion rates.
A/B Testing Results 🔬
Real performance data comparing different approaches - emoji vs no emoji, long vs short subjects, branded vs product-first messaging.
Seasonal Calendars 🌟
When do fashion customers actually buy? Our data reveals the optimal timing for different types of fashion campaigns.
Character Optimization ✂️
Exact character limits that maximize performance - from 30-character subjects to optimal body length for fashion emails.
Implementation Guide 🛠️
Step-by-step instructions for applying these insights to your fashion brand, regardless of your current email platform.
665+ Campaigns Analyzed.
40% CTR Improvement.
5M+ Fashion Customers.
Get your free report👇
Join 100+ fashion founders getting our insights!