From First Purchase to Lasting Customer Value.
Lifecycle email & CRM for premium ecommerce brands — measured on repeat purchase, retention and lifetime value.
Why leave money on the table? Or in the inbox?
Acquisition gets the budget. But what about retention?
Ad costs keep rising — yet the customers you’ve already paid for are your cheapest growth.
Dashboards flatter.
Klaviyo credits purchases up to five days after an open or click. I read performance on a conservative, consistent lens instead.
Offers go untested.
Most brands run the same welcome offer for years. Testing it — with margin guardrails — is one of the biggest levers there is.
Diagnosis first.Template never.
The biggest opportunity is different for every brand. The work starts by finding yours.
Who joins your list — and whether they become buyers.
Welcome, offers and abandonment: signup to first order.
Post-purchase, replenishment and winback: first order to habit.
Cadence, segmentation and deliverability: staying welcome in the inbox.
Let's prove it first.Then we compound.
Lifecycle Revenue Audit
Your email and customer data, read conservatively — attribution, repeat behaviour, cohort value, flows and capture — ending in a prioritised 90-day roadmap.
Chosen from the audit.
A tightly scoped Welcome Offer Experiment, or a Lifecycle Foundation Build. Your data decides which — not a template.
Lifecycle Optimisation
Strategy, a defined campaign volume, one optimisation workstream at a time, and monthly reporting. Month to month — no lock-in.
“Open rates are diagnostics, not goals.”
Reported on: repeat-purchase rate · time between orders · cohort value
Built for brands peoplebuy from again and again.
- Speciality coffee, premium food & drink
- Consumable wellness & fitness
- Subscription & replenishment brands
- Music education & creative tools
- One-off copy requests
- Discount-led commodity brands
- Pure acquisition plays
Ecommerce-first · premium positioning · real repeat purchases · Klaviyo or Omnisend
Simple.
Audit
Find what your data actually says.
Prioritise
A 90-day roadmap, ordered by value.
Build
Journeys, campaigns and scoped tests.
Compound
Monthly review. Double down on what works.
Hi, I’m Max.
A lifecycle strategist fascinated by why customers come back — and why they don’t.
I grow lifetime value the honest way: measured claims, careful testing, nothing you’d be embarrassed to send.
The questions you’reprobably asking.
RE: 01Will this actually move revenue?+
I won’t promise a multiple. I’ll show you, on your own data, where value is leaking — then test the fixes against pre-agreed metrics.
RE: 02Why trust you without a big portfolio?+
The audit is guaranteed useful, the retainer is month to month, and you work directly with me. Judge the thinking before you commit.
RE: 03What does it cost?+
Pilot pricing: audits €1,000–€1,500 · projects €2,000–€3,000 · retainers from €2,500/month. The audit fee is credited if we continue.
RE: 04Do I need a big email list?+
No — but you need enough traffic and orders to test properly. We check fit on the first call.
RE: 05Which platforms do you work with?+
Klaviyo. If you’re on something else, ask.
Ready to see what yourcustomer data says?
Reply time · 24 hours · Discovery calls run weekly